Twlight DVD Launch
The Client:
Mischief PR are a London based PR agency.
The Brief:
For the UK release of Twilight on DVD and Blu-ray, Mischeif came up with a campaign which saw male models hitting central london hotspots wearing “eye-verts”, specially designed, Vampire style contact lenses which had the movie name written directly on to them. The idea was to grab the attention of teenage fans of the movie and they wanted a video that they could then put on Youtube.
Our Solution:
The video needed to be shot and edited within a day and a half so that it could be put up on Youtube and distributed accross the net. The video, which was only up on Youtube for around six months, had over 60’000 views.
