Posted by Max Newson at 11:48 AM
We’ve been saying it all along…
It was only a matter of time before your TV and your computer merged into one multi media online viewing experience.
We already have Apple TV which is a closed system but now the mighty Google have stepped in with a more “Open” system and done deals with Sony and Logitech allowing users to use the internet while watching TV.
So what impact will this have?
In the very near future, the majority of people will be surfing the net via their TV. Are they going to to want to read text and stare at static pictures when they land on your site?
Unlikely…
They’re going to want to sit back and “watch” websites like they are doing with their favourite content. They’re going to want to share what they like on facebook, twitter, etc.
So put your video thinking caps on and start contemplating these future customer surfing habits.
The couch potato, remote in hand, is coming to your site soon.
What do you want them to see?
To read more about Google’s web-TV launch, check out this article on newmediaage.